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Velvet Standard

Sample report

An example of clear, actionable reporting

Illustrative sample — not an actual client assessment.

The Linden House — fictional hotel

A prospective guest asks about a two-night stay, breakfast and step-free access, then receives a short reception tour.

Download illustrative PDF

Example brief: assess welcome, needs discovery, information clarity and next steps. Each criterion uses an illustrative 0–5 scale: 0 = not demonstrated; 5 = fully demonstrated. These invented scores describe this example only.

Illustrative score: 13/20 (65%)

Welcome · 4/5

The receptionist greeted the visitor within 20 seconds and offered assistance.

Needs discovery · 3/5

Stay dates and party size were requested; the accessibility question needed a second prompt.

Information clarity · 4/5

Breakfast times and the room rate were explained. Written accessibility information was not offered.

Next steps · 2/5

A brochure was provided, but no follow-up contact or booking next step was agreed.

Strengths

  • Prompt, courteous welcome
  • Clear explanation of breakfast arrangements

Improvement priorities

  • Ask about access needs during the initial conversation
  • Agree a specific next step before closing an enquiry

Example action tracker

Add an access-needs prompt to the enquiry checklist

Reception lead (fictional)

Within two weeks (example) · Planned

Practise agreeing a follow-up or booking next step

Guest services lead (fictional)

Within one week (example) · Planned

No actual client, visit, evidence or business performance is represented. This sample is kept separate from live assessments.